30+ Years of Riding Strong. What Our New Logo Really Means

A Legacy Written in Miles

When Eagle Leather opened its doors in 1995, the dream was simple: serve riders with the gear, protection, and community they need for the open road.

Three decades later, we’re still here — not because of us, but because of you. From the first riders who rolled into our Tacoma store to today’s new generation gearing up for their first long ride, it’s the community that has shaped Eagle Leather every step of the way.

That’s why our 30th Anniversary Logo isn’t just a redesign. It’s a symbol of the riders who’ve carried us this far — and the road we’ll keep traveling together.

How the Logo Evolved With Riders

• 2004 — The Tire & the Eagle
  Our first true logo showed a bald eagle framed by a motorcycle tire. The tire grounded us in motorcycles, while the eagle stood for the American spirit, the open road, and a guiding presence — like a guardian angel watching over every ride.

• 2007 — Flames and Wide-Spread Wings
  As the community grew, the logo evolved. Flames replaced the tire, still circular in nature, but filled with motion and energy. The eagle spread its wings wide — like a friend welcoming you into the fold. “Motorcycle Gear Specialist” made it clear what we stood for, while Gear for the Ride tied it all together. Against black backgrounds, the colors popped, aligning us more closely with the leather culture at the heart of the biker lifestyle.

• 2025 — The Anniversary Eagle
  For our 30th year, the eagle rises again — now as a phoenix with golden wings and copper flames. The motorcycle tire returns, connecting us back to our roots, while laurel wreaths frame it as a symbol of achievement. The bold red banner across the middle reads 30+ Years, not as a boast, but as a thank-you. And at the base of the tire, “Since 1995” stands as a reminder of where it all began.

What the New Logo Means for Riders

Every detail was chosen with the riding community in mind:

• The Eagle: More than a brand mark, it represents the freedom of the open road, the strength of riders, and the way bikers look out for one another.

• The Wings: Spread wide, like the embrace of brotherhood and sisterhood — always ready to welcome the next rider into the pack.

• The Tire & Circle: First a motorcycle tire, now paired with laurel wreaths, the circle represents the never-ending road and the community that keeps it alive.

• The Flames → Phoenix: Once pure fire, now a phoenix — a nod to resilience. Just like riders, no matter what comes our way, we rise again and get back on the road.

• The Banner: “30+ Years” isn’t about Eagle Leather bragging. It’s about the community that made three decades possible. That banner belongs to every rider who’s been part of this journey.

More Than a Logo — A Celebration of You

This isn’t just a company milestone. It’s a community milestone.

Every mile logged, every rally attended, every rider who’s ever walked through our doors — you’ve built this legacy. The eagle may change shape over the years, but the meaning behind it stays the same: it belongs to the riders.

So when you see this new logo, don’t just see Eagle Leather. See yourself, your brothers and sisters on the road, and the next generation of riders rolling out to chase the horizon.

30 Years Behind Us, The Open Road Ahead

Here’s to 30+ years together — and to the roads still waiting to be ridden. This eagle isn’t just ours. It’s yours. A symbol of freedom, resilience, and community that will carry us all into the next ride.

Celebrate the milestone with us and shop our Eagle Leather brand — gear built by riders, for riders.

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