<h2>Eagle Leather — Motorcycle Gear Specialists Since 1995</h2>

Eagle Leather — Motorcycle Gear Specialists Since 1995

Eagle Leather is a brick-and-mortar motorcycle gear retailer based in Lakewood, Washington, serving riders since 1995. Founded by rider Mike Toursal, we specialize in helping riders choose gear that fits right, protects properly, and performs in real-world riding conditions.

With one of the largest motorcycle gear showrooms in the Pacific Northwest, we combine hands-on fitting experience with decades of rider feedback to guide riders toward gear they can trust—whether they shop in-store or online.

Our Mission

Our mission is to provide motorcycle riders with the right gear to ride protected, comfortable, and in style—backed by real-world experience, honest guidance, and decades of working directly with riders in our stores.

Historic Eagle Leather storefront and early motorcycle gear display

It Began in 1995 — Serving Motorcycle Riders for Over 30 Years

From a van traveling show to show, Mike Toursal decided a permanent location was the best way for all the people who he'd met at shows to find the right gear for your ride!

  • Founded in Lakewood, Washington
  • A 3500 square foot store filled with Biker Gear.
  • Who remembers our first website?
Eagle Leather motorcycle gear collection including jackets, helmets, and riding apparel

Big Changes in 2004 — Expanding Gear Selection for Riders

Thanks to our loyal customers we were able to move to a larger store and offer more of the gear they love.

  • Our first move!
  • A 9700 square foot store expanding the gear for your ride!
  • The introduction of new popular brands!
Black leather motorcycle riding glove close up showing padded protection

Growth Continues in 2007 — Building the Eagle Leather Brand

With continued support from the motorcycle community in Washington, we were able to grow and create a brand identity.

  • Our second move!
  • The creation of our brand identity.
  • Our Eagle Leather brand motorcycle leathers was introduced.
Motorcyclist riding through a curved road in wet conditions wearing protective gear

Community Education Begins in 2010 — Supporting the Riding Community

Partnering with a marketing company, we introduced three new community benefits.

  • Our weekly newsletter begins.
  • The Ride Guide is created to spread the word of community events and rides.
  • RiderNicknames.com was introduced.
Black leather motorcycle jacket with asymmetrical zipper and belt

Opened Our Second Store in 2012 — Growing with Our Riders

As the riding community continued to support Eagle Leather, the opportunity to open a second store became available and we opened in Auburn, Washington.

  • Our second location opened.
  • We migrated our web host to better server our customers.
  • The expansion of additional brands into our product lineup.
Motorcyclist wearing full face helmet and gloves while riding cruiser motorcycle

Our Transition to New Technologies in 2020 — Improving the Rider Experience

In order to provide more value to our loyal customers we migrated our web host, our marketing platform, and our POS system, and added a loyalty program.

  • Our web host allows more flexibility.
  • The integration of our web host and email marketing provides data consistency.
  • Our loyalty program was implemented to provide our loyal customers with added benefits.

About Us

Eagle Leather is a motorcycle gear retailer in Lakewood, Washington, serving riders in-store and online. Since our first permanent location in 1995, we’ve grown by helping riders find gear that fits their needs, their riding, and their own style.

Gear for the Way You Ride

A jacket needs to feel right in your riding position. A helmet needs more than the right size on the label. And the gear you choose needs to suit the conditions you ride in.

Those details guide the selection we carry and the help we provide. Whether you’re getting ready for your first ride or replacing a well-worn favorite, bring your questions. We’re here to help you compare the options.

Eagle Leather storefront in Lakewood, Washington.

Room to Find Your Fit

Our 22,000-square-foot Lakewood showroom brings motorcycle jackets, vests, chaps, boots, gloves, and helmets together in one place.

Try things on. Compare materials and features. Tell us what feels comfortable and what doesn’t. Having room to explore and someone to talk with can make choosing your gear easier.

Our purpose is to help you ride protected, comfortable, and in your own style.

Help Wherever You Shop

Visit the showroom for hands-on help, or browse online at your own pace. If you have questions about sizing or a product, contact our team before you order.

Some riders know exactly what they need. Others need help getting started. We welcome both.

Contact our team

Connected Through Riding

Our connection to riders extends beyond the store. We support local motorcycle events, charities, and opportunities for riders to come together.

Through our newsletter and The Ride Guide, we help share local rides and events so you can find your next outing and stay involved.

Explore rides and events on The Ride Guide

Our History

It all started with Mike Toursal, a rider who fell in love with motorcycles after his first ride on a CMG. That passion took him on the road, selling motorcycle gear out of a van at shows and rallies, including Daytona and Sturgis.

Those early years brought Mike face to face with riders looking for quality motorcycle leathers. A permanent store gave them a place to return, try on gear, and continue those conversations.

1995: Our First Permanent Location

A storefront gave riders a regular place to find us beyond the shows. In the years that followed, Eagle Leather operated from a 3,500-square-foot store.

March 2004: More Room for Gear

We moved into a 9,700-square-foot store, creating space for a wider selection and more choices for customers.

July 2007: Our Lakewood Headquarters

We moved into our current 22,000-square-foot showroom in Lakewood, Washington, at Highway 512 and South Tacoma Way.

May 2012: A Second Store in Auburn

We opened our Auburn location, serving riders there until the store closed in November 2017.

January 2020: Our Current Online Store

After years of selling online, we launched our Shopify webstore on January 1, 2020, continuing to serve customers beyond the showroom.

Visit Eagle Leather

Stop by, try things on, and bring your questions. You’ll find us at 10222 South Tacoma Way, Lakewood, WA 98499.

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