It Began In 1995
From a van traveling show to show, Mike Toursal decided a permanent location was the best way for all the people who he'd met at shows to find the right gear for your ride!
- Founded in Lakewood, Washington
- A 3500 square foot store filled with Biker Gear.
- Who remembers our first website?
Big Changes In 2004
Thanks to our loyal customers we were able to move to a larger store and offer more of the gear they love.
- Our first move!
- A 9700 square foot store expanding the gear for your ride!
- The introduction of new popular brands!
Growth Continues In 2007
With continued support from the motorcycle community in Washington, we were able to grow and create a brand identity.
- Our second move!
- The creation of our brand identity.
- Our Eagle Leather brand motorcycle leathers was introduced.
Community Education Begins In 2010
Partnering with a marketing company, we introduced three new community benefits.
- Our weekly newsletter begins.
- The Ride Guide is created to spread the word of community events and rides.
- RiderNicknames.com was introduced.
Opened Our 2nd Store in 2012
As the riding community continued to support Eagle Leather, the opportunity to open a second store became available and we opened in Auburn, Washington.
- Our second location opened.
- We migrated our web host to better server our customers.
- The expansion of additional brands into our product lineup.
Our Transition To New Technologies In 2020
In order to provide more value to our loyal customers we migrated our web host, our marketing platform, and our POS system, and added a loyalty program.
- Our web host allows more flexibility.
- The integration of our web host and email marketing provides data consistency.
- Our loyalty program was implemented to provide our loyal customers with added benefits.
About Us
The Eagle Leather Story
At Eagle Leather, we live and breathe motorcycles. Our mission is to provide riders with the best gear, accessories, and expertise so they can ride protected, comfortable, and in style.
Our Story
It all started with Mike Toursal, a rider who fell in love with motorcycles after his first ride on a CMG. That passion took him on the road, selling motorcycle gear out of a van. From the legendary rallies of Daytona and Sturgis to opening a full-scale store, his dedication to high-quality motorcycle leathers turned Eagle Leather into a must-visit destination for riders.
Our Showroom
Today, our 20,000-square-foot showroom in Lakewood, WA is a biker’s paradise. From leather jackets and vests to chaps, boots, gloves, and helmets, we’ve got thousands of products in stock, making us the largest motorcycle gear retailer in the Pacific Northwest.
Shop In-Store & Online
We know every rider is unique, and we’re here to make sure you get gear that fits your ride and your lifestyle. Whether you're visiting our store or shopping online via our website, we’re committed to providing a seamless shopping experience.
More Than Just a Store—A Community
Motorcycling isn’t just about the ride—it’s about the brotherhood and sisterhood. We take pride in supporting local motorcycle events, charities, and riders like you. From sponsoring rallies to giving back to our community, we’re here to keep the spirit of riding alive.
Once you experience Eagle Leather, you won’t want to shop anywhere else for your gear. Visit us today and see why riders keep coming back!
See Eagle Leather in Action
Watch our store tour and see why riders love shopping with us.
Our History
- 1995: Mike started selling motorcycle gear out of a van, specializing in high-quality leather apparel.
- 1990s: Eagle Leather became a rally favorite, setting up at major events like Daytona and Sturgis.
- 2007: We moved to our current location in Lakewood, WA—right at the corner of Highway 512 and South Tacoma Way.
- 2012: A second 20,000 sq. ft. store opened in Auburn, WA. It later closed in 2017 to explore better opportunities.
- 2017: We launched our online store on Shopify, making it easier for riders to shop from anywhere.
- Today: Eagle Leather is the #1 gear destination for Pacific Northwest riders, offering a huge selection and a rider-first experience.
