It Began In 1995
From a van traveling show to show, Mike Toursal decided a permanent location was the best way for all the people who he'd met at shows to find the right gear for your ride!
- Founded in Lakewood, Washington
- A 3500 square foot store filled with Biker Gear.
- Who remembers our first website?
Big Changes In 2004
Thanks to our loyal customers we were able to move to a larger store and offer more of the gear they love.
- Our first move!
- A 9700 square foot store expanding the gear for your ride!
- The introduction of new popular brands!
Growth Continues In 2007
With continued support from the motorcycle community in Washington, we were able to grow and create a brand identity.
- Our second move!
- The creation of our brand identity.
- Our Eagle Leather brand motorcycle leathers was introduced.
Community Education Begins In 2010
Partnering with a marketing company, we introduced three new community benefits.
- Our weekly newsletter begins.
- The Ride Guide is created to spread the word of community events and rides.
- RiderNicknames.com was introduced.
Opened Our 2nd Store in 2012
As the riding community continued to support Eagle Leather, the opportunity to open a second store became available and we opened in Auburn, Washington.
- Our second location opened.
- We migrated our web host to better server our customers.
- The expansion of additional brands into our product lineup.
Our Transition To New Technologies In 2020
In order to provide more value to our loyal customers we migrated our web host, our marketing platform, and our POS system, and added a loyalty program.
- Our web host allows more flexibility.
- The integration of our web host and email marketing provides data consistency.
- Our loyalty program was implemented to provide our loyal customers with added benefits.
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About Us
The Eagle Leather Story
At Eagle Leather, we're passionate about providing motorcycle riders with the best gear, parts, and accessories for their rides. Our mission is to help riders stay protected, comfortable, and stylish on their bikes.
Our Story
Our story began with company President, Mike Toursal, who fell in love with motorcycles after riding his first one, a CMG. This experience ignited a passion for steel and chrome that eventually led him to travel around the country selling motorcycle gear out of a van. Mike's dedication to providing high-quality motorcycle leathers for both men and women soon made Eagle Leather a sought-after destination at major events such as Daytona and Sturgis.
Our Showroom
Over the years, Eagle Leather has grown to become the premier destination for motorcycle enthusiasts in the Pacific Northwest. Our 20,000 square foot showroom in Lakewood, WA is a mecca for bikers, with thousands of products in stock, including leather jackets, chaps, vests, riding boots, gloves, and helmets.
Online Presence
We also have a strong online presence through the Shopify platform, which allows us to offer better customer service and flexibility to adapt to changing technology.
Personalized Shopping Experience
At Eagle Leather, we understand that every rider is unique, and we're committed to providing a personalized shopping experience that caters to your specific needs. Whether you're a new rider or a seasoned biker, our knowledgeable and friendly staff is always ready to assist you and help you find the perfect gear for your ride.
Community Involvement
We take great pride in being part of the motorcycle community, and we're always looking for ways to give back. We regularly sponsor local motorcycle events and support various motorcycle-related charities.
We're confident that once you experience what Eagle Leather has to offer, you'll never want to shop anywhere else for your motorcycle gear. Visit us today and discover why we're the premier destination for motorcycle enthusiasts in the Pacific Northwest.
Our Timeline
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Company President, Mike Toursal, saw and rode his first motorcycle, a CMG, which ignited his lifelong love for motorcycles.
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1990s: Eagle Leather became a popular attraction at major events such as Daytona and Sturgis.
- 1995: Mike began selling motorcycle gear out of a van, offering top-quality women's and men's motorcycle leathers.
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2007: Eagle Leather moved to its current location in Lakewood, WA, on the corner of Highway 512 and South Tacoma Way.
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2012: Mike opened a second 20,000 square-foot location in Auburn, which was later closed in late 2017 to seek better opportunities in another location.
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2017: Eagle Leather moved to the Shopify platform to improve customer service for online customers and increase flexibility.
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Today: Eagle Leather is the premier destination for motorcycle enthusiasts in the Pacific Northwest, offering thousands of products in stock and a personalized shopping experience that caters to every rider's specific needs. We're also proud to sponsor local motorcycle events and support various motorcycle-related charities.