What does this shirt mean to you?
In 2025, the Eagle Leather staff embarked on a grand adventure - we wanted to make shirts that made our customers laugh out loud.
It was hard to break the mold of classic biker sayings and come up with something original. Weeks went by. Creativity alluded us. We could only repeat sayings and phrases that had graced patches for decades already. Until one day.... an employee blurted out, "IF YOU THINK MY BIKE IS LOUD, YOU SHOULD HEAR MY WIFE"
Silence fell. It was perfect. Our customers love loud bikes. And a lot of them hate their wives.
We submitted for the art, we selected the perfect, durable but comfortable shirts. Then we printed. Hot, sweaty work printing. But print we did, just picturing the glee on our customers' faces when they saw this shirt that could perfectly express their personalities.
Finally, the shirts hit the floor. And something happened that we never expected.
The shirt sparked a deep philosophical debate. What does "loud" mean? Is the wife a nag? Does she simply speak at a high volume? Or is she a passionate lover?
To every customer, the shirt had a different meaning. So now, when a customer brings this shirt to the register, we always ask, "What does this shirt mean to you?"
